How Frenchies Franchise Started | Franchise Story2025-10-14T16:08:20+00:00

How the Frenchies Franchise Started

The Frenchies Brand Story: A Journey of Passion and Purpose

How the Frenchies Franchise Started

The Frenchies Brand Story: A Journey of Passion and Purpose

Founders of the Frenchies clean beauty franchise

A Special Treat, A Lasting Impression

As a young girl, our founder had an incredible relationship with her grandmother—a woman who epitomized elegance and grace and always wore her signature red nails. Getting their nails done together became a cherished ritual. This bond sparked a deep appreciation for the personal impact of nail care, and planted the seeds of a future brand.

A Frustrating Experience Sparks Innovation

Years later, as a successful multi-brand franchisee, she visited a nail salon and left disappointed. The environment was unclean, the service impersonal, and the experience far from joyful. That moment inspired a big question: Why was it so hard to find a professional, clean, and welcoming nail studio? Fueled by this insight and her entrepreneurial drive, she set out to reinvent nail care from the inside out.

A Special Treat, A Lasting Impression

As a young girl, our founder had an incredible relationship with her grandmother—a woman who epitomized elegance and grace and always wore her signature red nails. Getting their nails done together became a cherished ritual. This bond sparked a deep appreciation for the personal impact of nail care, and planted the seeds of a future brand.

Founders of the Frenchies clean beauty franchise

A Frustrating Experience Sparks Innovation

Years later, as a successful multi-brand franchisee, she visited a nail salon and left disappointed. The environment was unclean, the service impersonal, and the experience far from joyful. That moment inspired a big question: Why was it so hard to find a professional, clean, and welcoming nail studio? Fueled by this insight and her entrepreneurial drive, she set out to reinvent nail care from the inside out.

From Waxing to Nails: A New Vision

Having previously helped grow Waxing the City into a franchise success, she recognized an even bigger opportunity in nail care. With her partner by her side, she sold one of their fitness franchises and went all in on building a new kind of brand.

From Waxing to Nails: A New Vision

Having previously helped grow Waxing the City into a franchise success, she recognized an even bigger opportunity in nail care. With her partner by her side, she sold one of their fitness franchises and went all in on building a new kind of brand.

Introducing Frenchies: A Clean, Caring Revolution

In 2014, Frenchies Modern Nail Care opened its first studio in Littleton, Colorado. Its mission was revolutionary yet simple: deliver non-toxic, high-quality services in a place that cared deeply about people—guests, employees, and franchisees alike. Frenchies studios use medical-grade autoclaves, ban harmful acrylics, and prioritize wellness every step of the way.

Frenchies franchise evolution story visual
Frenchies franchise evolution story visual

Introducing Frenchies: A Clean, Caring Revolution

In 2014, Frenchies Modern Nail Care opened its first studio in Littleton, Colorado. Its mission was revolutionary yet simple: deliver non-toxic, high-quality services in a place that cared deeply about people—guests, employees, and franchisees alike. Frenchies studios use medical-grade autoclaves, ban harmful acrylics, and prioritize wellness every step of the way.

Coco and Ernie: Champions of Cleanliness

Cleanliness isn’t just a standard at Frenchies—it’s a brand pillar. “Coco,” the autoclave, and “Ernie,” the air purification system, are more than machines. They’re commitments to protecting every guest and team member who walks through the door.

Coco and Ernie: Champions of Cleanliness

Cleanliness isn’t just a standard at Frenchies—it’s a brand pillar. “Coco,” the autoclave, and “Ernie,” the air purification system, are more than machines. They’re commitments to protecting every guest and team member who walks through the door.

Empowering Nail Artists

Unlike traditional salons, Frenchies puts its nail specialists first—with comprehensive training, transparent pay structures, and a safe, respectful workplace. When employees thrive, the whole studio does too.

Empowering Nail Artists

Unlike traditional salons, Frenchies puts its nail specialists first—with comprehensive training, transparent pay structures, and a safe, respectful workplace. When employees thrive, the whole studio does too.

A Clean and Green Commitment

Long before “clean beauty” became a buzzword, Frenchies was leading the way. Our proprietary products, including organic sugar scrubs and nourishing body butters, create a guilt-free experience that extends far beyond the chair.

A Clean and Green Commitment

Long before “clean beauty” became a buzzword, Frenchies was leading the way. Our proprietary products, including organic sugar scrubs and nourishing body butters, create a guilt-free experience that extends far beyond the chair.

Backed by Head to Toe Brands

Frenchies is proud to be part of Head to Toe Brands, a platform of innovative wellness concepts designed to support multi-brand ownership. Backed by The Riverside Company—a global private equity firm with over $14 billion in assets under management—Frenchies franchisees gain access to a leadership team that knows how to scale smart, invest in people, and help owners grow. With HTT leadership, owners have the opportunity to diversify their own portfolio and scale with other brands all under one wellness porfolio. This is more than a nail salon. It’s a movement.

Backed by Head to Toe Brands

Frenchies is proud to be part of Head to Toe Brands, a platform of innovative wellness concepts designed to support multi-brand ownership. Backed by The Riverside Company—a global private equity firm with over $14 billion in assets under management—Frenchies franchisees gain access to a leadership team that knows how to scale smart, invest in people, and help owners grow. With HTT leadership, owners have the opportunity to diversify their own portfolio and scale with other brands all under one wellness porfolio. This is more than a nail salon. It’s a movement.

Contact Our Team Today to Learn More about Frenchies

Leading The Vision

At Frenchies, we are revolutionizing hand and foot care. We are a nail care franchise that does things differently. Meet our team of creative, bold, smart and fun visionaries who are blazing the way to a better nail care experience.

Meg Roberts

CEO, Head To Toe Brands

Kristin Kidd

COO, Head To Toe Brands

Scot Cannon

Brand Leader

Erica Upshur

EVP Marketing, Head to Toe Brands

Kayla Bramlet

Director of Operations and Training

Kelli Kline

Sr. Franchise Development Director

Daniel Davoodi

Sr. Marketing Manager

Frequently Asked Questions (FAQ)

What is the initial investment range?2025-09-24T22:45:33+00:00

The estimated initial investment range is $452,126-$507,033. We have lending partners to assist with financing.

What services does Frenchies offer guests?2025-06-11T21:07:18+00:00

Nail franchise service offerings at Frenchies focus on clean, pampering experiences. Our studios offer a curated menu of manicures, pedicures, polish changes, and services for kids—all without harmful chemicals.

We also offer monthly membership perks like discounts and early booking access to foster guest loyalty.



What does Frenchies do differently from traditional nail salons?2025-06-11T21:05:55+00:00

Frenchies vs traditional salons is a comparison we welcome. We don’t just paint nails—we raise standards.

Unlike many salons, we ban acrylics, eliminate harsh odors, and maintain spa-level cleanliness. Guests walk into bright, welcoming studios where they feel safe and seen. For franchisees, this creates a wellness-forward environment that stands out in a crowded market.



How does Frenchies ensure exceptional cleanliness in its studios?2025-06-11T21:04:54+00:00

Cleanliness standards nail franchise expectations are redefined by Frenchies. From medical-grade tools to hospital-grade sanitation procedures, we go far beyond the industry norm.

Each Frenchies studio uses autoclaves to sterilize tools, bans acrylics to eliminate toxins, and installs commercial-grade air filtration. Our goal is to create the safest nail salon environment possible—one you can proudly represent as an owner.



How does Frenchies ensure a consistent guest experience?2025-06-11T21:03:31+00:00

A consistent nail guest experience is part of the Frenchies promise. We use studio-wide service standards and in-depth team training to ensure every guest gets top-tier care.

This means guests know what to expect every time they visit—clean tools, calming environments, and caring service. That reliability helps earn loyalty and word-of-mouth referrals.



Do I need to be on-site every day as an owner?2025-06-11T21:02:03+00:00

The nail franchise owner role at Frenchies offers flexibility. Many owners start with full involvement and gradually shift to a manager-led model.

We train you to lead with confidence and help build a team you trust. Whether you’re hands-on or off-site, our systems support your success at every stage.



What kind of marketing support does Frenchies provide?2025-06-11T21:00:25+00:00

Nail franchise marketing support at Frenchies includes everything from launch kits to digital campaigns. You’ll get access to print materials, social media templates, and seasonal promotions.

Our marketing team collaborates with you to grow your guest base and build awareness in your local community—before and after your doors open.



Will Frenchies help me find a location?2025-06-11T20:59:15+00:00

Frenchies provides expert nail franchise site selection support. Our real estate team assists you in choosing a location that fits your market, guest profile, and growth goals.

We’ll help with demographic analysis, lease negotiation, and studio design, all to position you for visibility and long-term performance.



What makes Frenchies different from other nail salon franchises?2025-06-11T20:57:24+00:00

The Frenchies franchise difference lies in our commitment to clean beauty and elevated service. We ban acrylics, sterilize with medical-grade autoclaves, and train owners for success.

Unlike traditional salons, Frenchies blends boutique care with structured support—creating an environment that’s better for guests, teams, and franchisees alike.



What kind of training and support does Frenchies provide?2025-06-11T20:57:18+00:00

Our nail franchise training program supports you from day one with hands-on training, digital learning tools, and field coaching.

We also provide operational playbooks, team building strategies, and marketing support so you can launch with confidence and stay supported through growth.



Are territories still available for Frenchies franchises?2025-06-11T20:57:41+00:00

Frenchies still has available nail franchise territories across the U.S. Some markets are in development, but we’re expanding in both metro and suburban areas.

To find out if your market is open, fill out a contact form and we’ll provide a custom availability update.



Can I open more than one Frenchies location?2025-06-11T20:57:46+00:00

Multi-unit nail franchise ownership is available and encouraged at Frenchies. Many owners choose to expand after their first location is running successfully.

We offer area development agreements and coaching for scaling operations responsibly. When you’re ready to grow, we’re ready to help.



Do I need experience in the beauty industry to own a Frenchies?2025-06-11T20:57:29+00:00

You don’t need salon or beauty experience to succeed with a Frenchies nail franchise. Many successful owners come from business, education, or healthcare backgrounds.

Our training program and field coaching are built to guide entrepreneurs of all levels. We focus on helping you become a confident business owner—even if you’ve never picked up a nail polish brush.



What are the financial requirements to own a Frenchies franchise?2025-09-24T22:45:16+00:00

To own a Frenchies franchise, candidates should meet specific nail franchise financial requirements. These include:

  • A credit score of 680+
  • $150,000 in liquid assets
  • $500,000 in net worth

These financial requirements ensure that franchisees are equipped for sustainable success. We have lending partners to assist with the initial investment. For more info, visit our Pathway to Ownership page or contact our team.



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